The global dietary supplement market continues to grow constantly. According to analysts, in 2024 its volume will amount to $ 278 billion.
In the modern world, health care is becoming more and more relevant, therefore biologically active additives (dietary supplements) are becoming especially popular. Dietary supplements have become widespread in various countries of the world due to their ability to improve health and supplement the diet.
Japan is traditionally in the top countries in terms of dietary supplements consumption. The turnover of dietary supplements in the land of the rising sun is almost 10 billion dollars. This is due to historical and cultural factors. After the Second World War and the atomic bombings of Hiroshima and Nagasaki, the health of the population in the country deteriorated sharply. In 1961, the Japanese government launched a “Program to save the nation”, which included the purification of the earth from radionuclides, universal medical examination and optimization of nutrition with the help of seafood and dietary supplements. This program has led to a significant improvement in the health of the nation: the life expectancy of the Japanese has increased from 54-56 years in 1961 to 80 years today, and the population has recovered to 138 million people.
Dietary supplements have become an integral part of the health culture in Japan. According to various sources, up to 93% of the population accept them. When applying for a job, Japanese people are required to indicate which dietary supplements they use, which indicates the importance of maintaining health for employers. This approach contributes not only to an increase in life expectancy, but also to an improvement in the overall quality of life of the population.
The world leader in the production of dietary supplements is the United States – the dietary supplements market in 2022 is estimated at $ 39 billion.
In the USA, more than 80% of the population regularly take vitamin and mineral complexes and other dietary supplements. Dietary supplements have been actively used in this country since the 1930s. Americans see dietary supplements as a way to maintain health and prevent diseases. Doctors often recommend dietary supplements as the first line of therapy to promote health before using medications that may have side effects.
In the European Union, the dietary supplements market is estimated at $ 5 billion and, according to analysts, its significant growth is expected. In Europe, the attitude towards dietary supplements is more ambiguous. In some countries, such as Germany, their use is not as widespread as in the USA or Japan. At the same time, dietary supplements are very popular in other countries, such as France and Italy.
In Russia, the level of dietary supplements consumption is lower than in Japan and the USA. Only 30-38% of the population regularly consume dietary supplements. This is due to the lower awareness of the population about the benefits of these products and distrust of their effectiveness. Nevertheless, interest in dietary supplements is growing, and more and more people are starting to include them in their diet to maintain health
Dietary supplements have many advantages: they help to make up for the deficiency of vitamins and minerals, support the immune system, and improve the overall condition of the body. It is important to note that high-quality dietary supplements are strictly certified and do not contain harmful substances. However, before starting taking dietary supplements, it is necessary to consult a doctor in order to avoid possible negative consequences and choose the right dosage.
Despite its many benefits, it is important to remember that dietary supplements are not a panacea. They cannot replace proper nutrition, a healthy lifestyle and medical care.
Thus, dietary supplements play an important role in maintaining the health of the population in various countries of the world. A particularly striking example is Japan, where an integrated approach to improving the nation through dietary supplements has shown impressive results.